In Polish the sentiment is rather more definite: “Drown your bug (i.e. In Traditional Chinese, used in Hong Kong and Taiwan, the phrase adds a polite ‘please’: “Please keep calm (and we) should persist till the end” ![]() In Vietnamese, a steadying: “Be calm to face the situation” The Japanese version focuses more on avoiding panic: “Don’t panic, don’t fuss, don’t be flustered” Keep Calm and Carry on Trend-Following When volatility spikes and markets move in unexpected directions, a good trend-following strategy has the speed and. in Mainland China, the slogan reads: “Keep calm, head on straight” The French version is very close to the original. The spirit of Greece is nicely summed up in the phrase: “Relax and look ahead”? In Turkish: “Keep yourself calm, do whatever you have decided to do without paying attention to what others say”Ĭould the German version be poking fun at the Brits in this translation: “To wait and drink tea”? In Russian, a rallying cry: “Go ahead and be afraid of nothing!” We think it is rather beautiful in Hindi: “Calm mind, make effort” Our very favourite, from our Italian colleagues: “I am Italian and I cannot keep calm”Ī more relaxed, if not slightly impractical, approach from the Spanish: “Keep calm and take a nap” In Brazilian Portuguese, the slogan translates as “Keep calm and keep your head up!” Let us know what you think – if you would like us to do a translation for your language that isn’t already included, or if you have comments on the translations we’ve done, please let us know on our Facebook page. (Secretly, we have a vision of athletes taking home T-shirts, mugs, posters or keyrings of this very British phrase, and sharing the spirit of Keep Calm and Carry On at home…) Please feel free to download and share the images. Here it is, in Brazilian Portuguese, Chinese Simplified, Chinese Traditional, Dutch, French, German, Greek, Hindi, Italian, Japanese, Polish, Russian, Spanish, Turkish and Vietnamese. Keep Calm and Carry On Sentence Phrase Poster, design, angle, white, text png 650圆50px 8.47KB black crown illustration, Keep Calm and Carry On Crown. To celebrate, we wanted to find something unmistakably British, something that sums up the very spirit of Britishness, to boost the morale of all those visitors and athletes descending on the UK.Īnd what could be more British than “Keep Calm and Carry On”? So we ‘transcreated’ the original phrase into other languages, using native speakers to keep the spirit of the original while making it meaningful in each country, and reflecting local cultural values. The phrase is plastered on every printable surface and remixed hundreds of. 'Keep calm and carry on' is to Brits what 'I heart NY' is to New Yorkers. ![]() The tagline and image caught on and the now-famous words that were nearly lost took on a new life.This summer the UK will host a record number of foreign visitors to our shores. An original Keep Calm poster from World War II. In 2000, a copy of the poster was re-discovered in a bookshop in Northumberland and reproduced. ![]() The majority of the printed copies were destroyed. Fortunately, events never warranted its release. The third poster with the message “Keep Calm and Carry On” was printed but reserved to be used if the war took a turn for the worse. Each featured the King’s crown along with a morale-boosting message: “Your Courage, Your Cheerfulness, Your Resolution, Will Bring Us Victory,” “Freedom is in Peril Defend it with all Your Might,” and “Keep Calm and Carry On.”Īs war broke out in Britain, the first two posters appeared on billboards, buildings, and train stations throughout the country. In 1939, the Ministry of Information, the wartime propaganda office of the British government, designed three posters to be issued in the event of war. ![]() This message of British spirit that decorates tea towels and coffee mugs has a dark origin and could have signaled the demise of Britain. Keep Calm and Carry On, Ministry of Information, 1939, .uk
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